Micromax Mobile outperform Samsung As Largest Vendor in India

micromax samsung 2015Position Samsung as largest smartphone vendor in the world seems to be getting serious challenge in 2014, along with a decrease in their sales performance in the two countries are becoming important in the world smartphone market. Unmitigated, the 2 countries is the country with the largest population in the world, namely China and India.

If the previous Samsung was forced to recognize the benefits of China’s Xiaomi and must be willing to be in 2nd place, they are now forced to accept a similar fact in India, where local vendors again triumphed.

Recent findings from Counterpoint Research revealed that Micromax; India smartphone vendor as young as 5 years, record the number of handset shipments higher than the Samsung for the period May to July 2014 With these achievements, Micromax market share in the Indian mobile industry rose to 16.6 percent, while Samsung reaches 14 percent .

However, it should be noted that the achievement is a combination of a feature phone and smartphone business. For the category of smartphones, Samsung is still superior to the Micromax, which stood at 25 percent, while Micromax is still 19 percent.

Counterpoint Research, estimates that the rate of product shipments of feature phones have decreased by 16 percent in the 2nd quarter of this year, while the smartphone category increased by 68 percent for the same period. This trend shows that Samsung still scored positive performance in India, even though their business is still dominating the feature phone shipment volume amounting to 70 percent.

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